Real-time Bidding API

googleapis · Analytics

Analytics No Auth Free & Open analytics media

Allows external bidders to manage their RTB integration with Google. This includes managing bidder endpoints, QPS quotas, configuring what ad inventory to receive via pretargeting, submitting creatives for verification, and accessing creative metadata such as approval status.

Authentication

No authentication requiredFree to use with no key needed.

Sample Requests

GET realtimebidding.bidders.biddingFunctions.list

Lists the bidding functions that a bidder currently has registered.

https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{parent}/biddingFunctions?alt=json&key=YOUR_API_KEY&fields=example&$.xgafv=1&callback=example&pageSize=1&pageToken=example&quotaUser=example&uploadType=example&oauth_token=example&prettyPrint=true&access_token=example&upload_protocol=example

Hover any highlighted part to learn what it does

curl -X GET "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{parent}/biddingFunctions?alt=json&key=YOUR_API_KEY&fields=example&$.xgafv=1&callback=example&pageSize=1&pageToken=example&quotaUser=example&uploadType=example&oauth_token=example&prettyPrint=true&access_token=example&upload_protocol=example"

import requests
params = {
    "alt": "json",
    "key": "YOUR_API_KEY",
    "fields": "example",
    "$.xgafv": "1",
    "callback": "example",
    "pageSize": "1",
    "pageToken": "example",
    "quotaUser": "example",
    "uploadType": "example",
    "oauth_token": "example",
    "prettyPrint": "true",
    "access_token": "example",
    "upload_protocol": "example"
}
response = requests.get(
    "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{parent}/biddingFunctions",
    params=params,
)
print(response.json())

const url = new URL('https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{parent}/biddingFunctions');
url.searchParams.set('alt', 'json');
url.searchParams.set('key', 'YOUR_API_KEY');
url.searchParams.set('fields', 'example');
url.searchParams.set('$.xgafv', '1');
url.searchParams.set('callback', 'example');
url.searchParams.set('pageSize', '1');
url.searchParams.set('pageToken', 'example');
url.searchParams.set('quotaUser', 'example');
url.searchParams.set('uploadType', 'example');
url.searchParams.set('oauth_token', 'example');
url.searchParams.set('prettyPrint', 'true');
url.searchParams.set('access_token', 'example');
url.searchParams.set('upload_protocol', 'example');

const response = await fetch(url); 
const data = await response.json();
console.log(data);

package main

import (
	"fmt"
	"io"
	"net/http"
	"net/url"
)

func main() {
	baseURL, _ := url.Parse("https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{parent}/biddingFunctions")
	q := baseURL.Query()
	q.Set("alt", "json")
	q.Set("key", "YOUR_API_KEY")
	q.Set("fields", "example")
	q.Set("$.xgafv", "1")
	q.Set("callback", "example")
	q.Set("pageSize", "1")
	q.Set("pageToken", "example")
	q.Set("quotaUser", "example")
	q.Set("uploadType", "example")
	q.Set("oauth_token", "example")
	q.Set("prettyPrint", "true")
	q.Set("access_token", "example")
	q.Set("upload_protocol", "example")
	baseURL.RawQuery = q.Encode()
	targetURL := baseURL.String()
	req, _ := http.NewRequest("GET", targetURL, nil)

	client := &http.Client{}
	resp, _ := client.Do(req)
	defer resp.Body.Close()
	body, _ := io.ReadAll(resp.Body)
	fmt.Println(string(body))
}

require "net/http"
require "json"

uri = URI("https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{parent}/biddingFunctions")
uri.query = URI.encode_www_form({
  "alt" => "json",
  "key" => "YOUR_API_KEY",
  "fields" => "example",
  "$.xgafv" => "1",
  "callback" => "example",
  "pageSize" => "1",
  "pageToken" => "example",
  "quotaUser" => "example",
  "uploadType" => "example",
  "oauth_token" => "example",
  "prettyPrint" => "true",
  "access_token" => "example",
  "upload_protocol" => "example"
})

http = Net::HTTP.new(uri.host, uri.port)
http.use_ssl = uri.scheme == "https"

req = Net::HTTP::Get.new(uri)

res = http.request(req)
puts JSON.parse(res.body)

<?php
$url = "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{parent}/biddingFunctions?" . http_build_query([
    "alt" => "json",
    "key" => "YOUR_API_KEY",
    "fields" => "example",
    "$.xgafv" => "1",
    "callback" => "example",
    "pageSize" => "1",
    "pageToken" => "example",
    "quotaUser" => "example",
    "uploadType" => "example",
    "oauth_token" => "example",
    "prettyPrint" => "true",
    "access_token" => "example",
    "upload_protocol" => "example"
]);
$opts = ["http" => [
    "method" => "GET",
]];
$ctx = stream_context_create($opts);
$res = file_get_contents($url, false, $ctx);
print_r(json_decode($res, true));

POST realtimebidding.bidders.biddingFunctions.activate

Activates an existing bidding function. An activated function is available for invocation for the server-side TURTLEDOVE simulations.

https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:activate?alt=json&key=YOUR_API_KEY&fields=example&$.xgafv=1&callback=example&quotaUser=example&uploadType=example&oauth_token=example&prettyPrint=true&access_token=example&upload_protocol=example

Hover any highlighted part to learn what it does

curl -X POST "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:activate?alt=json&key=YOUR_API_KEY&fields=example&$.xgafv=1&callback=example&quotaUser=example&uploadType=example&oauth_token=example&prettyPrint=true&access_token=example&upload_protocol=example"

import requests
params = {
    "alt": "json",
    "key": "YOUR_API_KEY",
    "fields": "example",
    "$.xgafv": "1",
    "callback": "example",
    "quotaUser": "example",
    "uploadType": "example",
    "oauth_token": "example",
    "prettyPrint": "true",
    "access_token": "example",
    "upload_protocol": "example"
}
response = requests.post(
    "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:activate",
    params=params,
)
print(response.json())

const url = new URL('https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:activate');
url.searchParams.set('alt', 'json');
url.searchParams.set('key', 'YOUR_API_KEY');
url.searchParams.set('fields', 'example');
url.searchParams.set('$.xgafv', '1');
url.searchParams.set('callback', 'example');
url.searchParams.set('quotaUser', 'example');
url.searchParams.set('uploadType', 'example');
url.searchParams.set('oauth_token', 'example');
url.searchParams.set('prettyPrint', 'true');
url.searchParams.set('access_token', 'example');
url.searchParams.set('upload_protocol', 'example');

const response = await fetch(url, {
  method: 'POST',
}); 
const data = await response.json();
console.log(data);

package main

import (
	"fmt"
	"io"
	"net/http"
	"net/url"
)

func main() {
	baseURL, _ := url.Parse("https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:activate")
	q := baseURL.Query()
	q.Set("alt", "json")
	q.Set("key", "YOUR_API_KEY")
	q.Set("fields", "example")
	q.Set("$.xgafv", "1")
	q.Set("callback", "example")
	q.Set("quotaUser", "example")
	q.Set("uploadType", "example")
	q.Set("oauth_token", "example")
	q.Set("prettyPrint", "true")
	q.Set("access_token", "example")
	q.Set("upload_protocol", "example")
	baseURL.RawQuery = q.Encode()
	targetURL := baseURL.String()
	req, _ := http.NewRequest("POST", targetURL, nil)

	client := &http.Client{}
	resp, _ := client.Do(req)
	defer resp.Body.Close()
	body, _ := io.ReadAll(resp.Body)
	fmt.Println(string(body))
}

require "net/http"
require "json"

uri = URI("https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:activate")
uri.query = URI.encode_www_form({
  "alt" => "json",
  "key" => "YOUR_API_KEY",
  "fields" => "example",
  "$.xgafv" => "1",
  "callback" => "example",
  "quotaUser" => "example",
  "uploadType" => "example",
  "oauth_token" => "example",
  "prettyPrint" => "true",
  "access_token" => "example",
  "upload_protocol" => "example"
})

http = Net::HTTP.new(uri.host, uri.port)
http.use_ssl = uri.scheme == "https"

req = Net::HTTP::Post.new(uri)

res = http.request(req)
puts JSON.parse(res.body)

<?php
$url = "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:activate?" . http_build_query([
    "alt" => "json",
    "key" => "YOUR_API_KEY",
    "fields" => "example",
    "$.xgafv" => "1",
    "callback" => "example",
    "quotaUser" => "example",
    "uploadType" => "example",
    "oauth_token" => "example",
    "prettyPrint" => "true",
    "access_token" => "example",
    "upload_protocol" => "example"
]);
$opts = ["http" => [
    "method" => "POST",
]];
$ctx = stream_context_create($opts);
$res = file_get_contents($url, false, $ctx);
print_r(json_decode($res, true));

POST realtimebidding.bidders.biddingFunctions.archive

Archives an existing bidding function. An archived function will not be available for function invocation for the server-side TURTLEDOVE simulations unless it is activated.

https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:archive?alt=json&key=YOUR_API_KEY&fields=example&$.xgafv=1&callback=example&quotaUser=example&uploadType=example&oauth_token=example&prettyPrint=true&access_token=example&upload_protocol=example

Hover any highlighted part to learn what it does

curl -X POST "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:archive?alt=json&key=YOUR_API_KEY&fields=example&$.xgafv=1&callback=example&quotaUser=example&uploadType=example&oauth_token=example&prettyPrint=true&access_token=example&upload_protocol=example"

import requests
params = {
    "alt": "json",
    "key": "YOUR_API_KEY",
    "fields": "example",
    "$.xgafv": "1",
    "callback": "example",
    "quotaUser": "example",
    "uploadType": "example",
    "oauth_token": "example",
    "prettyPrint": "true",
    "access_token": "example",
    "upload_protocol": "example"
}
response = requests.post(
    "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:archive",
    params=params,
)
print(response.json())

const url = new URL('https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:archive');
url.searchParams.set('alt', 'json');
url.searchParams.set('key', 'YOUR_API_KEY');
url.searchParams.set('fields', 'example');
url.searchParams.set('$.xgafv', '1');
url.searchParams.set('callback', 'example');
url.searchParams.set('quotaUser', 'example');
url.searchParams.set('uploadType', 'example');
url.searchParams.set('oauth_token', 'example');
url.searchParams.set('prettyPrint', 'true');
url.searchParams.set('access_token', 'example');
url.searchParams.set('upload_protocol', 'example');

const response = await fetch(url, {
  method: 'POST',
}); 
const data = await response.json();
console.log(data);

package main

import (
	"fmt"
	"io"
	"net/http"
	"net/url"
)

func main() {
	baseURL, _ := url.Parse("https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:archive")
	q := baseURL.Query()
	q.Set("alt", "json")
	q.Set("key", "YOUR_API_KEY")
	q.Set("fields", "example")
	q.Set("$.xgafv", "1")
	q.Set("callback", "example")
	q.Set("quotaUser", "example")
	q.Set("uploadType", "example")
	q.Set("oauth_token", "example")
	q.Set("prettyPrint", "true")
	q.Set("access_token", "example")
	q.Set("upload_protocol", "example")
	baseURL.RawQuery = q.Encode()
	targetURL := baseURL.String()
	req, _ := http.NewRequest("POST", targetURL, nil)

	client := &http.Client{}
	resp, _ := client.Do(req)
	defer resp.Body.Close()
	body, _ := io.ReadAll(resp.Body)
	fmt.Println(string(body))
}

require "net/http"
require "json"

uri = URI("https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:archive")
uri.query = URI.encode_www_form({
  "alt" => "json",
  "key" => "YOUR_API_KEY",
  "fields" => "example",
  "$.xgafv" => "1",
  "callback" => "example",
  "quotaUser" => "example",
  "uploadType" => "example",
  "oauth_token" => "example",
  "prettyPrint" => "true",
  "access_token" => "example",
  "upload_protocol" => "example"
})

http = Net::HTTP.new(uri.host, uri.port)
http.use_ssl = uri.scheme == "https"

req = Net::HTTP::Post.new(uri)

res = http.request(req)
puts JSON.parse(res.body)

<?php
$url = "https://api.apis.guru/v2/specs/googleapis.com/realtimebidding/v1alpha/v1alpha/{name}:archive?" . http_build_query([
    "alt" => "json",
    "key" => "YOUR_API_KEY",
    "fields" => "example",
    "$.xgafv" => "1",
    "callback" => "example",
    "quotaUser" => "example",
    "uploadType" => "example",
    "oauth_token" => "example",
    "prettyPrint" => "true",
    "access_token" => "example",
    "upload_protocol" => "example"
]);
$opts = ["http" => [
    "method" => "POST",
]];
$ctx = stream_context_create($opts);
$res = file_get_contents($url, false, $ctx);
print_r(json_decode($res, true));

Postman Setup Guide

Get Postman ↗

See official documentation for authentication and setup.

What can you build with Real-time Bidding API?

Real-time Bidding API is a Analytics API. Developers commonly use analytics APIs for:

tracking product usage and user behaviour
building custom reporting and BI dashboards
measuring marketing and campaign performance
running funnel, retention, and cohort analysis
aggregating metrics from multiple data sources

No authentication required. This API is open — no signup or key needed. Ideal for quick prototypes and public-facing features. Real-time Bidding API is free to use, making it a low-risk choice to experiment with.

New to APIs? Read our beginner's guide · Learn about API keys · What is REST?

Open documentation ↗